“Out with the Old and In with the New!” I thought it was very interesting how the definition of marketing changed so much from 1960 to 1985 and again to 2011. In 1960 the definition focused more so on the channel of distribution bringing the products from suppliers to the consumers whereas in 1985 it focuses more so on the actual conception of the product with relation to its price, promotion, distribution, and the product itself and its ability to satisfy individuals (aka marketing mix).The definition of marketing in 2011 now focuses more on creating, communicating, and delivering value to the customer. If the customer does not receive the value that marketing is attempting to create for the consumer then the game is over, it’s a failed attempt at marketing.

I really enjoyed the discussion about the marketing mix with relations to solutions, value, convenience, and conversation. Obviously as consumers we purchase products because we have a need for them. At that moment the consumer is faced with a dilemma or a problem and the only way to solve it is by purchasing a product, which is the solution to the problem. The same holds true when you are sick and go to the doctor. You have a problem (e.g. sickness) the doctor then writes you a prescription (e.g. solution) to solve your problem. After you get the prescription you travel to the pharmacy and pay a price for that prescription. Hopefully the price is worth the value you receive from the medication and the pharmacy should be a convenient place for you to go to.