Wednesday, March 23, 2011
Small Businesses Seek Word of Mouth
In a recent American Express survey of small business executives, 82% responded that they get their new customers from word of mouth. This is exactly how social media sites work, people tell other people about interesting and useful things, and share useful and interesting places. People respond to insight from other people because they view them as more trustworthy than listening to an advertisement on television telling you how great their product is. The most common online marketing techniques currently used by small businesses are company websites at 86%, social media at 44%, and search advertising at 21% of all businesses. If you want to read this article, click on this link:http://communication-solutions.tmcnet.com/topics/communication-solutions/articles/157167-why-social-media-perfect-small-businesses.htm
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It is interesting how much people really respond to customer reviews and word of mouth. This is a very reliable way to advertise for a business. Think of how much more pleasant it is to read about how good a business is rather than have it get jammed down your throat from the company itself with commercials, and through the mail...
ReplyDeleteAwesome post. Indeed, many customers and people do respond to these social media sites. It's amazing how much power these social media sites in influence business ethics and techniques.
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