Social Media Disaster for Chrysler

Chrysler uses social media to communicate with consumers, partners, and the press. In this article, an individual working on Chrysler's marketing team, New Media Strategies, posted a tweet on Chrysler's twitter account: "I find it ironic that Detroit is known as the # 1 motorcity and yet no one here knows how to f***ing drive." Chaos was the result, and Chrysler ended up ditching the marketing firm and decided to find a new one. That individual who made that comment on Twitter was also fired. This tweet totally offended the drivers from the city of Detroit as well as Chrysler and totally went against Chrysler's new ad campaign that promotes the city - at the end of Chrysler's TV commercial is the catchphrase "Imported from Detroit." Here is just one of many examples that shows how devastating online social media can be for a company. So many individuals have access to company Twitter and Facebook accounts and need to understand the proper way to represent their company through social media. Chrysler just needs to be careful with who they give access to their tweets...You can read this article by clicking on this link: http://www.informationweek.com/news/internet/social_network/showArticle.jhtml?articleID=229300819