Small Businesses and Social Media

I read an interesting article tonight about social media and small businesses. The story talked about how Ivy Guiler, a social media specialist, created a job for herself by helping small businesses with their online marketing strategies. A local Ace Hardware store wanted her to do a presentation about social media and to give them tips about how to get involved with it. Turns out, that Ace Hardware store created a Facebook page and it was an instant success. Small businesses alike enjoy using Facebook because it makes a more personal "relationship" with the customer and its easy to use. Facebook is a perfect medium for advertising your business to potential customers and it makes it easy to invite people to events. It also helps the businesses better understand their customers and makes it easier to communicate with them. Some businesses view Facebook as a relationship building tool rather than an advertising opportunity. Click on this link to read the article: http://www.statejournal.com/story.cfm?func=viewstory&storyid=96533