Important/Critical Components For Developing a New Media Strategy

I think the most important/critical component  for developing a new media strategy is to understand the customer and know your buyer persona. Only after gathering this pertinent information can you begin to develop a strategy to reach your buyers. You will not succeed if you make a strategy and are aiming for an audience that isn't interested in your products. By understanding your potential customers you can begin a campaign to meet your buyers needs and give them useful information which will help expedite the sales process.