Super Bowl Ads and Social Media

Its crazy to think about how big of change the social media has made for marketing strategies. In the past, there was no way that any company was going to release their new commercials before it was shown during the Super Bowl. This year, Volkswagen, Pepsi Max, and Doritos  released their Super Bowl commercials on YouTube, Facebook, and were talking about them on Twitter. If someone heard about a company doing this years ago, they would think that they were crazy and were wasting their millions on their 30 second TV spot. However, other companies (such as Anheuser-Bush) viewed these marketing promotions as a hit, a new strategy, and its viral. In only five days Volkswagen was able to rack up 13 million views  from its 1 minute long commercial before the kickoff of the Super Bowl! Quite impressive. The new rules of marketing and pr have defiantly changed and its once again backed up by the strategies that companies are taking during the biggest advertising day of the year, the Super Bowl. It's going to be quite an exciting week before the Super Bowl in 2012 as more and more companies begin to make the switch, releasing their BEST commercial of the year days before kickoff.