Linking Thought Leadership Content into the Sales Cycle

After you have given your potential customers content that will be useful for solving their problems and answering their questions, you need to provide content that will draw buyers into the sales cycle. Providing detailed information about your products and services that will benefit the buyer will be useful in pushing the buyer further along the sales cycle. Also, when designing your website you need to have easy-to-use mechanisms that someone can "click" on to directly link them from the content about the product or service to where they can purchase the items to finalize the purchase and enter their credit card information, shipping address, etc. Now hold on a moment, just because the buyer finalizes the purchase doesn't mean that the sales cycle is over. You still need to continue that relationship with the customer so they will come back and purchase more goods and services. Adding that customer to your e-mail newsletter, encouraging customers to give feedback, and providing customers with ways to interact with your company and other customers on your website will all turn out beneficial. All of these tactics are critical to the success of your company.