Tweet for Cheap

I was cruising around the internet this afternoon and found an interesting YouTube video which discussed the positive results that businesses could achieve through using Twitter, building up their brand image. Small and large businesses can both benefit through using Twitter as a marketing tool. Since small businesses do not necessarily have the capital to market their business with the same scale as larger businesses; utilizing  free social media tools like Twitter and Facebook can positively build up your brand/company and get that "buzz"; especially if you don't have the money for the traditional marketing campaigns that cost large businesses millions of dollars.