Using News Releases To Reach Your Buyers

When writing news releases its crucial to write for your buyers because those are the people that will be purchasing your products. In the new world of marketing, its important to be active and write news releases all the time that have high quality content which shows the audience that your an expert in the industry and a trusted resource to turn to. The New Rules of News Releases are helpful when considering what and when you should make a news release. They are as follows:

-Don't just send news releases when "big news" is happening; find good reasons to send them all the time.

-Instead of just targeting a handful of journalists, create news releases that appeal directly to your buyers.

-Write releases that are replete with keyword-rich copy.

-Include offers that compel consumers to respond to your release in some way.

-Place links in releases to deliver potential customers to landing pages on your Web site.

-Optimize news release delivery for searching and browsing.

-Add social media tags for Technorati, DIGG, and del.icio.us so your release will be found.

-Drive people into the sales process with news releases.

Simultaneously posting releases to your own Web site and news release wires such as Yahoo!, Google, and Lycos will ensure that they will reach hundreds of Web sites, countless people, and it will be indexed by the news search engines and vertical market sites. Creating links on your news releases is also important because it will give people the ability to navigate from your news release to the specific content on your web site so they can purchase your products. Your buyers are important so give them the information they need to purchase your products and do it often!